Who We Are

From Personal Experience to Purpose-Driven Service: Why I Co-Founded SASS

In 2021 I founded a consultancy dedicated to helping individuals, organizations, and businesses achieve their goals through thoughtful design, technical support, strategic planning, and management coaching. I draw on two decades of experience in broadcast media and five years in the nonprofit sector, delivering clients practical, results-driven solutions. In 2025 I achieved National Board Certification for Health and Wellness Coaching, empowering clients to harness their internal strengths, past successes, and network of support to make self-directed, sustainable changes. 

My work and love of travel introduced me to diverse models of community, culture, family, and ways of supporting one another. Growing up in a military family meant moving every few years and ingrained a resistance to staying in one place. After following work to the west coast, then Colorado, D.C.,  and the northeast I was ready to put down roots. Choosing RVA was easy – a diverse, growing city with a vibrant arts scene, great restaurants, and mild winters. Plus, I had some family here.

In 2017, I suffered a traumatic eye injury that required multiple surgeries. The physician’s office would not schedule one of the major procedures unless someone accompanied me and stayed in the waiting room. As a happy, committedly single, and fiercely independent Gen X woman this was one of my worst nightmares. I asked a local family member to step up just this once. He did, but the surly reluctance compounded my distaste for ever having to ask.

I had only lived in Richmond for a year, and my support network was still taking shape. Since then I have built a chosen family, my ride or die tribe. As our home page says, SASS Companions are for people like us:

• New in town, still building your network.

• Uncomfortable asking someone to use their PTO for your appointment.

• Want or need accompaniment but, in some cases, don't want to share personal health details with someone you know.

We’re not just a service — we’re your support system when you need it most. With SASS, you don’t have to go it alone.